How to Go Digital : Practical Wisdom to Hepl Drive Your Organization´s Digital Transformation

Detalles Bibliográficos
Autor Corporativo:	MIT Sloan Management Review (compilador)
Formato:	Libro
Lenguaje:	Inglés
Publicado:	Cambridge : MIT Press, 2018
Colección:	The digital future of management
Materias:	tecnologia administracion de empresas
Aporte de:	Registro referencial: Solicitar el recurso aquí Biblioteca de la Universidad Nacional de Rafaela de Universidad Nacional de Rafaela

Tabla de Contenidos:

How to Develop a Great Digital Strategy
Five Myths about Digital Transformation
Winning the Digital Talent War
Reframing Growth Strategy in a Digital Economy
How to Monetiza Your Data
What´s Your Data Worth?
Is Your Company Ready for HR Analytics?
Why Your Company Needs Data Translators
Sales Gets a Machine-Learning Makeover
A New Approach to Automating Services
Organizing for New Technologies
Mastering the Digital Innovetion Challenge
Finding the Right Role for Social Media in Innovation
Improving Analytics Capabilities through Crowdsourcing
Beyound Viral: Generating Sustainable Value from Social Media
When Employees Don´t "Like" Their Employers on Social Media
Leading in am Unpredictable Word