Cita APA (7a ed.)

Stanton, W. J. (2000). Fundamentos de marketing (11a ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J. Fundamentos De Marketing. 11a ed. Buenos Aires: McGraw-Hill, 2000.

Cita MLA (8a ed.)

Stanton, William J. Fundamentos De Marketing. 11a ed. McGraw-Hill, 2000.