Global communication : theories, stakeholders, and trends /

Detalles Bibliográficos
Autor principal:	McPhail, Thomas L.
Formato:	Libro
Lenguaje:	Español
Publicado:	Malden : Blackwell, 2006
Edición:	2nd. ed.
Materias:	Prensa Periodismo Globalización Comunicación Comunicación de masas
Aporte de:	Registro referencial: Solicitar el recurso aquí Bibliotecas (UNRN) de Universidad Nacional de Río Negro

Tabla de Contenidos:

1. Global communication
2. Development research traditions and global communication
3. American multimedia giants
4. Non-US stakeholders of global communications systems
5. Global issues, music, and MTV
6. CNN international: role, impact, and global competitors
7. The roles of global news agencies
8. Media in the middle east and North Africa, by Ralph Berenger
9. The role of global advertising
10. The message: the role of international organizations
11. The medium: global technologies and organizations
12. The internet: the new frontier
13. Summary and conclusions.