The marketing matrix : how the corporation gets its power-- and how we can reclaim it /

Detalles Bibliográficos
Autor principal: Hastings, Gerard
Formato: Libro electrónico
Lenguaje:Inglés
Publicado: New York : Routledge, 2013.
Materias:
Marketing > Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Electronic books.
Acceso en línea:https://elibro.net/ereader/ufasta/136097
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Universitaria H. Wast (UFASTA) de Universidad FASTA
Tabla de Contenidos:
  • Out of control
  • The soft power of corporate marketing
  • The customer always comes second
  • A tyranny of choice
  • Not exactly lying
  • Suffer the little children
  • Digital redemption?
  • A very mixed blessing
  • Marketing to power
  • Solutions
  • In search of solutions
  • Power to the people
  • Marketing as if people mattered.

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