Mass customization : the new frontier in business competition /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Boston, Mass. :
Harvard Business School Press,
c1993.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Once upon a time
- The system of mass production
- The emerging system of mass customization
- Determining the shift to mass customization
- The old competition : how mass production companies faltered
- The new competition : how mass customization companies succeeded
- Developing a strategy for mass customization
- Mass-customizing products and services
- Transforming the organization for mass customization
- Exploring the new frontier
- Appendix: Research on market turbulence.