Cita APA (7a ed.)

Russell, J. T., & Lane, W. R. (1990). Kleppner's advertising procedure (11st. ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Russell, J. Thomas, y W. Ronald Lane. Kleppner's Advertising Procedure. 11st. ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1990.

Cita MLA (8a ed.)

Russell, J. Thomas, y W. Ronald Lane. Kleppner's Advertising Procedure. 11st. ed. Prentice-Hall, 1990.