Promises of the good life : social consequences of private marketing decisiones /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Illinois :
Irwin,
1979
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Part I. Elements of marketing mix and their impact on society. Part Two. Government regulation of corporate marketing strategies. Part III. Social pressure for changes in corporate marketing and promotion practices. Part IV. Marketing in the less developed countries.