Gleevec Case Study: Benefits of Aggressive Pre-launch Marketing in an Immature Market

Detalles Bibliográficos
Formato:	Electrónico Libro electrónico
Lenguaje:	Inglés
Publicado:	Marketline 2004
Materias:	Business (General)
Acceso en línea:	Available in Business Source Complete.
Aporte de:	Registro referencial: Solicitar el recurso aquí Bibliotecas (UCSF) de Universidad Católica de Santa Fe

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