Cita APA (7a ed.)

Stanton, W. J. (1980). Fundamentos de marketing (2a ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J. Fundamentos De Marketing. 2a ed. México: McGraw-Hill, 1980.

Cita MLA (8a ed.)

Stanton, William J. Fundamentos De Marketing. 2a ed. McGraw-Hill, 1980.