The portable MBA in entrepreneurship

Sumario : The entrepreneurial process; Opportunity recognition; Entry Strategies; Market opportunities and marketing; Creating a successful business plan; Financial projections: how to do them the right way; Venture capital; Debt and other forms of financing; External assistance for startups and sma...

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Detalles Bibliográficos
Autor principal: Bygrave, William D.
Formato: Libro
Lenguaje:Inglés
Publicado: New York : John Wiley & Sons, 1997.
Edición:2§ edición
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Aporte de:Registro referencial: Solicitar el recurso aquí
Descripción
Sumario:Sumario : The entrepreneurial process; Opportunity recognition; Entry Strategies; Market opportunities and marketing; Creating a successful business plan; Financial projections: how to do them the right way; Venture capital; Debt and other forms of financing; External assistance for startups and small businesses; Legal and tax issues; Intellectual property; Franchising; Entrepreneurs and the internet; Harvesting; Entrepreneurship economics.
Descripción Física:xv, 510 p. : tbls., il.
ISBN:0471160784