The portable MBA in entrepreneurship
Sumario : The entrepreneurial process; Opportunity recognition; Entry Strategies; Market opportunities and marketing; Creating a successful business plan; Financial projections: how to do them the right way; Venture capital; Debt and other forms of financing; External assistance for startups and sma...
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
John Wiley & Sons,
1997.
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| Edición: | 2§ edición |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Sumario: | Sumario : The entrepreneurial process; Opportunity recognition; Entry Strategies; Market opportunities and marketing; Creating a successful business plan; Financial projections: how to do them the right way; Venture capital; Debt and other forms of financing; External assistance for startups and small businesses; Legal and tax issues; Intellectual property; Franchising; Entrepreneurs and the internet; Harvesting; Entrepreneurship economics. |
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| Descripción Física: | xv, 510 p. : tbls., il. |
| ISBN: | 0471160784 |