Direct selling channells /

Guardado en:

Detalles Bibliográficos
Autor principal:	Rosenbloom, Bert
Formato:	Libro
Lenguaje:	Español
Publicado:	New York : Haworth Press, 1992.
Materias:	MARKETING COMERCIALIZACION CONSUMIDORES COMPORTAMIENTO DEL CONSUMIDOR VENTAS Venta directa
Aporte de:	Registro referencial: Solicitar el recurso aquí Sistema de Bibliotecas UCES de Universidad de Ciencias Empresariales y Sociales (UCES)

Tabla de Contenidos:

Direct selling channels: an appraisal of key strategic issues
Consumer responses to direct selling: love, hate... buy?
Motivation to become a direct salesperson and its relatioship with work outcomes
The role of personal selling in direct sales organizations
Sexrole self concept and direct sales success in minority saleswomen
Direct selling: a miltinational strategy
Current status and future directions for research on direct sellling channnels
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