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|b .S745 1992
|
| 100 |
1 |
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|a Stanton, William J.
|
| 245 |
1 |
0 |
|a Fundamentos de marketing /
|c William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción, Julio Coro Pando ; revisión técnica, Marcela Benassini Felix, Gerardo Silva Serrano, Carlos G. Villarreal D.
|
| 250 |
|
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|a 5. ed. en español.
|
| 260 |
|
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|a México ;
|a Nueva York :
|b McGraw-Hill,
|c 1992.
|
| 300 |
|
|
|a xxxi, 733 p. :
|b ill. ;
|c 27 cm.
|
| 500 |
|
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|a Translation of the 9th English ed. of Fundamentals of marketing, c1991.
|
| 500 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Etzel, Michael J.
|
| 700 |
1 |
|
|a Walker, Bruce J.
|