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|d C#P
|d UKM
|d U@S
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| 049 |
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|a U@SA
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| 050 |
0 |
0 |
|a HF5415.13
|b .C95 1997
|
| 100 |
1 |
|
|a Czinkota, Michael R.
|
| 245 |
1 |
0 |
|a Marketing management :
|b text and cases /
|c Michael R. Czinkota, Masaaki Kotabe, David Mercer.
|
| 260 |
|
|
|a Cambridge, Mass. :
|b Blackwell,
|c 1997.
|
| 300 |
|
|
|a xxii, 675 p. :
|b ill. (some col.) ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|
| 700 |
1 |
|
|a Kotabe, Masaaki.
|
| 700 |
1 |
|
|a Mercer, David
|q (David Steuart)
|