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|c PMU
|d U@S
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|h fre
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|a U@SA
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4 |
|a HF5415.13
|b .L3418 1987
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| 100 |
1 |
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|a Lambin, Jean-Jacques
|
| 240 |
0 |
0 |
|a Marketing strategique.
|l Español
|
| 245 |
1 |
0 |
|a Marketing estratégico /
|c Jean-Jacques Lambin ; traducción Alejandro Molla Descals, Salvador Miguel Peris.
|
| 260 |
|
|
|a México :
|b McGraw-Hill,
|c c1987.
|
| 300 |
|
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|a xiii, 328 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
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|a Traducido de la 1a ed. en francés: Le marketing strategique : fondements, methodes et applications
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Social aspects.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|