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|a HF5415.13
|b .M3618 2001
|
| 100 |
1 |
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|a McCarthy, E. Jerome
|q (Edmund Jerome)
|
| 240 |
1 |
0 |
|a Basic marketing.
|l Español
|
| 245 |
1 |
0 |
|a Marketing :
|b un enfoque global /
|c E. Jerome McCarthy, William D. Perreault ; tr. Rosa María Rosas Sánchez , Olivia del Carmen Farrés Domenzáin ; rev. Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope.
|
| 250 |
|
|
|a 13a ed.
|
| 260 |
|
|
|a México ;
|a Buenos Aires :
|b McGraw-Hill,
|c 2001.
|
| 300 |
|
|
|a xxiv, 797, 12, 19 p. :
|b il. ;
|c 28 cm. +
|e 1 CD-Rom (4 3/4 plg.)
|
| 500 |
|
|
|a Traducción de: Basic marketing: a global managerial approach.
|
| 500 |
|
|
|a Incluye índice.
|
| 538 |
|
|
|a Requisitos de sistema: IBM o compatible, pentium, 133 mhz o superior, tarjeta de sonido, 32 mb en disco duro, windows 95 o superior.
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Perreault, William D.,
|c Jr.
|
| 700 |
1 |
|
|a Rosas Sánchez, Rosa María,
|e tr
|
| 700 |
1 |
|
|a Farrés Domenzáin, Olivia del Carmen,
|e tr.
|
| 700 |
1 |
|
|a López Taymani, Yezmín,
|e ed.
|
| 700 |
1 |
|
|a Hernández Garnica, Clotilde,
|e ed.
|
| 700 |
1 |
|
|a Pope, Mary C.,
|e ed.
|