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|a U@SA
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4 |
|a HF5415.13
|b .D48 1994
|
| 082 |
0 |
0 |
|a 658.8
|2 20
|
| 100 |
1 |
|
|a Dickson, Peter R.
|
| 245 |
1 |
0 |
|a Marketing management /
|c Peter R. Dickson.
|
| 260 |
|
|
|a Fort Worth :
|b Dryden Press
|c c1994.
|
| 300 |
|
|
|a xxxi, 642 p. :
|b ill. (some col.) ;
|c 27 cm.
|
| 440 |
|
0 |
|a Dryden Press series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 505 |
0 |
|
|a Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|