Building brand community on the Harley-Davidson posse ride

Interviews with Harley-Davidson motorcycle owners on a posse ride. Each person talks about their experience riding the Harleys and the camaraderie developed on a multi-day group ride. Shows various Harley shops in which riders converge to purchase gear.

Detalles Bibliográficos
Autores Corporativos: Harvard Business School, Harvard Business School Publishing Corporation
Otros Autores: Sensiper, Sylvia
Formato: Video DVD
Lenguaje:Inglés
Publicado: Boston, MA : Harvard Business School Pub., c2006.
Materias:
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050 4 |a HD9710.5.U54  |b H38 2006 
245 0 0 |a Building brand community on the Harley-Davidson posse ride  |h [videorecording] /  |c Harvard Business School ; directed and edited by Sylvia Sensiper. 
260 |a Boston, MA :  |b Harvard Business School Pub.,  |c c2006. 
300 |a 1 DVD (67 min.) :  |b sd., col. ;  |c 4 3/4 in. 
538 |a DVD. 
508 |a Camera, Tom Taylor, Mele Mason; music, David Lieberman; songs, Yellowhammer. 
500 |a Originally produced in 2000. 
530 |a Disponible también en CD-ROM. 
520 |a Interviews with Harley-Davidson motorcycle owners on a posse ride. Each person talks about their experience riding the Harleys and the camaraderie developed on a multi-day group ride. Shows various Harley shops in which riders converge to purchase gear. 
610 2 0 |a Harley-Davidson Incorporated. 
650 0 |a Motorcyclists  |z United States. 
650 0 |a Harley-Davidson motorcycle. 
700 1 |a Sensiper, Sylvia. 
710 2 |a Harvard Business School. 
710 2 |a Harvard Business School Publishing Corporation.