Contemporary strategy analysis /

Detalles Bibliográficos
Autor principal: Grant, Robert M., 1948-
Formato: Libro
Lenguaje:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, 2010.
Edición:7th ed.
Materias:
Acceso en línea:Publisher description
Table of contents only
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |a Grant, Robert M.,  |d 1948- 
245 1 0 |a Contemporary strategy analysis /  |c Robert M. Grant. 
250 |a 7th ed. 
260 |a Hoboken, NJ :  |b John Wiley & Sons,  |c 2010. 
300 |a xv, 499 p. :  |b ill. (some col.) ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management. 
650 0 |a Strategic planning. 
856 4 2 |3 Publisher description  |u http://catdir.loc.gov/catdir/enhancements/fy0917/2009025382-d.html 
856 4 1 |3 Table of contents only  |u http://catdir.loc.gov/catdir/enhancements/fy0917/2009025382-t.html