Contemporary strategy analysis /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
2010.
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| Edición: | 7th ed. |
| Materias: | |
| Acceso en línea: | Publisher description Table of contents only |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Concept of strategy
- Goals, values, and performance
- Industry analysis : the fundamentals
- Further topics in industry and competitive analysis
- Analyzing resources and capabilities
- Developing resources and capabilities
- Organization structure and management systems : the fundamentals of strategy implementation
- The nature and sources of competitive advantage
- Cost advantage
- Differentiation advantage
- Industry evolution and strategic change
- Technology-based industries and the management of innovation
- Competitive advantage in mature industries
- Vertical integration and the scope of the firm
- Global strategies and the multinational corporation
- Diversification strategy
- Implementing corporate strategy : managing the multibusiness corporation
- Current trends in strategic management.