Kleppner's advertising procedure /
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Englewood Cliffs, New Jersey :
Prentice-Hall,
1990
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| Edición: | 11st. ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Part One. The place of advertising. Part Two. Planning the advertising. Part Three. Managing the advertising. Part Four. Media. Part Five. Creating the advertising. Part six. Other environments of advertising.