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151212s1981#######|||||||||||||||||eng|d |
| 020 |
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|a 0-07-060891-1
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| 040 |
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|a AR-CdUBP
|b spa
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| 041 |
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|a eng
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| 100 |
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|a Stanton, William J.
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| 245 |
1 |
0 |
|a Fundamentals of marketing /
|c William J. Stanton.
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| 250 |
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|a 6th. ed.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c 1981
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| 300 |
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|a xvii, 604 p. ;
|c 23 cm.
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| 490 |
0 |
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|a McGraw-Hill series in marketing
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| 500 |
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|a La Biblioteca posee: 2 ej.
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| 504 |
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|a Incluye referencias bibliográficas.
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| 505 |
0 |
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|a Part One. Modern marketing. Part Two. The market. Part Three. The product. Part Four. The price. Part Five. Distribution. Part Six. Promotion. Part Seven. Marketing in special fields. Part Eight. Planning and evaluating the marketing effort.
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| 650 |
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4 |
|a MARKETING
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| 653 |
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|a MARKETING
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| 930 |
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|a MARKETING
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| 931 |
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|a 04721
|b UBP
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| 942 |
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 658.8
|b St26f6
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| 999 |
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|c 20284
|d 20284
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