Fundamentals of marketing /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
1981
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| Edición: | 6th. ed. |
| Colección: | McGraw-Hill series in marketing
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Part One. Modern marketing. Part Two. The market. Part Three. The product. Part Four. The price. Part Five. Distribution. Part Six. Promotion. Part Seven. Marketing in special fields. Part Eight. Planning and evaluating the marketing effort.