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01483cam a22004097a 4500 |
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AR-SfUCB00001929 |
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AR-SfUCB |
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20200814104537.0 |
| 008 |
990726s1994 ag a fr 00| 0 spa d |
| 020 |
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|a 9688803782
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| 040 |
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|a AR-SfUCB
|c AR-SfUCB
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| 044 |
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|a ag
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| 080 |
0 |
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|a 659.1
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| 090 |
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|c 659.1
|l K61 12a.ed.
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| 100 |
1 |
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|a Kleppner, Otto.
|9 23866
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| 245 |
1 |
0 |
|a Publicidad /
|c Otto Kleppner, J.Thomas Russel, W.Ronald Lane ; Trad..Georgina Greenham del Castillo ; rev.técnica Marcela Benassini Felix.
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| 250 |
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|a 12a. ed.
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| 260 |
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|a México :
|b Prentice Hall Hispanoamericana,
|c c.1994.
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| 300 |
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|a xviii, 865 p. :
|b il. ;
|c 27 cm.
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| 650 |
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4 |
|2 unescot
|a AGENCIAS DE PUBLICIDAD
|9 36449
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| 650 |
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4 |
|2 unescot
|a MEDIOS DE COMUNICACION
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| 650 |
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4 |
|2 unescot
|a PERSONAL DE RADIODIFUSION
|9 42877
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| 650 |
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4 |
|2 unescot
|a TELEVISION
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| 650 |
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4 |
|2 unescot
|a RADIO
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| 650 |
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4 |
|2 unescot
|a PRENSA
|9 43215
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| 653 |
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|a MERCADOTECNIA
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| 653 |
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|a REVISTAS-PUBLICIDAD
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| 653 |
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|a PROMOCION DE VENTAS
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| 653 |
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|a PUBLICIDAD INTERNACIONAL
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| 653 |
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|a CAMPAÑA PUBLICITARIA
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| 653 |
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|a PUBLICIDAD EXTERIOR
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| 700 |
1 |
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|a Russel, J. Thomas.
|9 30877
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| 700 |
1 |
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|a Lane, W.Ronald.
|9 24303
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| 942 |
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|c BK
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| 952 |
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|1 0
|4 0
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|b SF
|d 2020-08-13
|l 16
|o 659.1 K61 12a.ed.
|p SF02265
|r 2020-08-13 00:00:00
|t ej.1
|w 2020-08-13
|y BK
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| 959 |
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|c Creado durante la migración a Koha.
|a cecilia
|d Nro. acceso original: 00001929
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| 999 |
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|c 1929
|d 1929
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