|
|
|
|
| LEADER |
01819cam a22004697a 4500 |
| 001 |
AR-SfUCB00018037 |
| 003 |
AR-SfUCB |
| 005 |
20200814105952.0 |
| 008 |
060407s2001 mx d fr 00| 0 spa d |
| 020 |
|
|
|a 9684444869
|
| 040 |
|
|
|a AR-SfUCB
|c AR-SfUCB
|
| 044 |
|
|
|a ag
|c AR
|
| 080 |
0 |
|
|2 7°ed.
|a 366.1
|
| 090 |
|
|
|c 366.1
|l S31
|s colección general
|
| 100 |
1 |
|
|a Schiffman, León G.
|9 31528
|
| 245 |
1 |
0 |
|a Comportamiento del consumidor /
|c León G.Schiffman, Leslie Lazar Kanuk ; trad.Angel Carlos González Ruíz.
|
| 250 |
|
|
|a 7a. ed.
|
| 260 |
|
|
|a México :
|b Pearson educación,
|c 2001.
|
| 300 |
|
|
|a xiv-498 p. :
|b il. 26 cm.
|
| 650 |
|
4 |
|a CONSUMIDORES
|9 37911
|
| 650 |
|
4 |
|a TOMA DE DECISIONES
|9 45059
|
| 650 |
|
4 |
|a APRENDIZAJE
|
| 650 |
|
4 |
|a CULTURA
|
| 650 |
|
4 |
|a CONSUMISMO
|9 37912
|
| 650 |
|
4 |
|a PERFIL DEL CONSUMIDOR
|9 42846
|
| 653 |
|
|
|a CONDUCTA DEL CONSUMIDOR
|
| 653 |
|
|
|a ETICA DEL MARKETING
|
| 653 |
|
|
|a SEGMENTACION DEL MERCADO
|
| 653 |
|
|
|a MOTIVACION
|
| 653 |
|
|
|a PERSONALIDAD
|
| 653 |
|
|
|a CLASES SOCIALES
|
| 653 |
|
|
|a SUBCULTURA
|
| 653 |
|
|
|a LIDERAZGO DE OPINION
|
| 700 |
1 |
|
|4 aut
|a Lazar Kanuk, Leslie ,
|e colab.
|9 24455
|
| 700 |
1 |
|
|4 trl
|a González Ruíz, Angel Carlos,
|e trad.
|9 21648
|
| 700 |
1 |
|
|4 rev
|a Raso Arcaute, Ivonne,
|e rev. técnica
|9 29741
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 3661_S31
|7 0
|9 22131
|a SF
|b SF
|d 2020-08-13
|l 21
|o 366.1 S31
|p SF21960
|r 2020-08-13 00:00:00
|t ej.1
|w 2020-08-13
|y BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 3661_S31_EJ2
|7 0
|9 22132
|a SF
|b SF
|d 2020-08-13
|l 13
|o 366.1 S31 ej.2
|p SF21961
|r 2020-08-13 00:00:00
|w 2020-08-13
|y BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 3661_S31_EJ3
|7 0
|9 22133
|a SF
|b SF
|d 2020-08-13
|l 32
|o 366.1 S31 ej.3
|p SF21962
|r 2020-08-13 00:00:00
|w 2020-08-13
|y BK
|
| 959 |
|
|
|c Creado durante la migración a Koha.
|a Norma
|d Nro. acceso original: 00018037
|
| 999 |
|
|
|c 18037
|d 18037
|