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|a 659.1
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1 |
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|a Kleppner, Otto.
|9 23866
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| 245 |
1 |
0 |
|a Publicidad /
|c Otto Kleppner, J.Thomas Russell, Ronald W.Lane y otro ; trad.Astrid Mues Zepeda.
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| 250 |
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|a 16a. ed.
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| 260 |
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|a México :
|b Pearson educación,
|c 2005.
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| 300 |
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|a xvii-766 p. :
|b il. 27 cm.
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| 650 |
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4 |
|2 unescot
|a AGENCIAS DE PUBLICIDAD
|9 36449
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| 650 |
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4 |
|2 unescot
|a MEDIOS DE COMUNICACION
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| 650 |
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4 |
|2 unescot
|a PERSONAL DE RADIODIFUSION
|9 42877
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| 650 |
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4 |
|2 unescot
|a TELEVISION
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| 650 |
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4 |
|2 unescot
|a RADIO
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| 650 |
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4 |
|2 unescot
|a PRENSA
|9 43215
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| 653 |
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|a MERCADOTECNIA
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| 653 |
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|a REVISTAS-PUBLICIDAD
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| 653 |
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|a PROMOCION DE VENTAS
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| 653 |
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|a PUBLICIDAD INTERNACIONAL
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| 653 |
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|a CAMPAÑA PUBLICITARIA
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| 653 |
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|a PUBLICIDAD EXTERIOR
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| 700 |
1 |
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|a Russell, J.Thomas.
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| 700 |
1 |
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|a Lane, Ronald W.
|9 24301
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| 700 |
1 |
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|4 trl
|a Mues Zepeda, Astrid,
|e trad
|9 27139
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| 942 |
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