Cita APA (7a ed.)

(2007). Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences. Marketline.

Cita Chicago Style (17a ed.)

Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences. Marketline, 2007.

Cita MLA (8a ed.)

Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences. Marketline, 2007.