Loyalty Card Case Study (American Express, Royal Bank of Canada, CitiBank): Adapting Rewards to Cardholder Preferences
| Formato: | Electrónico Libro electrónico |
|---|---|
| Lenguaje: | Inglés |
| Publicado: |
Marketline
2007
|
| Materias: | |
| Acceso en línea: | Available in Business Source Complete. |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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