Marmite & Vegemite Case Study: Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty

Detalles Bibliográficos
Formato:	Electrónico Libro electrónico
Lenguaje:	Inglés
Publicado:	Marketline 2008
Materias:	Food Industry
Acceso en línea:	Available in Business Source Complete.
Aporte de:	Registro referencial: Solicitar el recurso aquí Bibliotecas (UCSF) de Universidad Católica de Santa Fe

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