Pringles Case Study: Diversifying a Brand Into Multi-Usage Occasions

Detalles Bibliográficos
Formato:	Electrónico Libro electrónico
Lenguaje:	Inglés
Publicado:	Marketline 2008
Materias:	Production & Operations Management
Acceso en línea:	Available in Business Source Complete.
Aporte de:	Registro referencial: Solicitar el recurso aquí Bibliotecas (UCSF) de Universidad Católica de Santa Fe

Ejemplares similares

New Directions in Supply-Chain Management
por: Ram Ganeshan
Publicado: (2001)

Black Book - Productivity

Leadership Excellence

International Handbook of Production & Operations Management
Publicado: (1989)

IUP Journal of Brand Management

Guinness Case Study: Rejuvenating an Established Brand
Publicado: (2004)

VIVA Paper Towels Case Study: Broadening Usage Occasions Without Changing the Product
Publicado: (2010)

Business Ethics Case Studies: Whistleblowing & the Environment: The Case of Avco Environmental
Publicado: (2007)

Cravendale & Cathedral City Case Study: Creating Growth in the Branded Dairy Category
Publicado: (2008)

Dove Men+ Care Case Study: Extending a Brand to a New Audience to Benefit from Significant Brand Equity
Publicado: (2010)

Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning
Publicado: (2004)

Wealth Management Case Study: Strategies for Targeting Entrepreneurs
Publicado: (2007)

Project Management: NASA Case Study
Publicado: (2004)

Project Management: Raytheon Case Study
Publicado: (2004)

Managing the Total Customer Experience: Cisco Systems Case Study
Publicado: (2005)

Managing the Total Customer Experience: Lands' End Case Study
Publicado: (2005)

Next Generation Human Resources: The MITRE Corporation Case Study
Publicado: (2005)

Coca-Cola Case Study: Diversifying into Healthier Markets
Publicado: (2007)

Rosen's Diversified, Inc. SWOT Analysis

Diversified REIT's Industry Profile: Global

Project Management: Bausch & Lomb Case Study
Publicado: (2004)

Project Management: Texas Instruments Case Study
Publicado: (2004)

Defending the Brand
por: Murray, Brian H.
Publicado: (2004)

Walkers Case Study: Winning Brand Share in the Savory Snacks Market
Publicado: (2004)

Effectively Managing Performance Measurement Systems Saturn Corp. Case Study
Publicado: (2004)

Managing the Total Customer Experience: Air Products & Chemicals Case Study
Publicado: (2005)

R&D Productivity: Understanding the Drivers & Enablers - BT Case Study
Publicado: (2005)

R&D Productivity: Understanding the Drivers & Enablers - Kennametal Case Study
Publicado: (2005)

Business Ethics Case Studies: e-Health & Commercial Genetic Testing
Publicado: (2007)

Project Management: Ford Motor Co. Case Study
Publicado: (2004)

Planning, Implementing, & Evaluating E-Learning: Booz Allen Hamilton Case Study
Publicado: (2005)

Planning, Implementing, & Evaluating E-Learning: General Motors University Case Study
Publicado: (2005)

Planning, Implementing, & Evaluating E-Learning Initiatives: Proctor & Gamble Case Study
Publicado: (2005)

R&D Productivity: Understanding the Drivers & Enablers - National Instruments Case Study
Publicado: (2005)

Diversified Consumer Services Industry Profile: Global

R&D Productivity: Understanding the Drivers & Enablers - Hewlett-Packard (HP) Case Study
Publicado: (2005)

Telecom Plus Case Study: Using a Virtual Multi-Utility Strategy
Publicado: (2004)

Strategic Operations Management
por: Lowson, Robert H.
Publicado: (2002)

R&D Productivity: Understanding the Drivers & Enablers - Agilent Case Study
Publicado: (2005)

Green & Black's Case Study: Developing a Niche Brand within the Competitive Confectionery Market
Publicado: (2004)