Tsingtao Beer Case Study: Developing a Long Established Domestic Beer into a Rising Global Brand
| Formato: | Electrónico Libro electrónico |
|---|---|
| Lenguaje: | Inglés |
| Publicado: |
Marketline
2010
|
| Materias: | |
| Acceso en línea: | Available in Business Source Complete. |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Ejemplares similares
-
BrewDog Case Study: Creating a High Growth Beer Brand Within a Falling Beer Market
Publicado: (2009) -
Beer for Women Case Study: Marketing Beer as a Female-Friendly Beverage
Publicado: (2008) -
Australian Low-Carb Beer Case Study: Positioning Beer as Healthy
Publicado: (2008) -
Crabbie's Alcoholic Ginger Beer Case Study: Finding an Untapped Niche in the Post-Recessionary Beer Market
Publicado: (2011) -
Barefoot Radler Case Study: Attracting New Consumers to the Beer Market with an Ethical, Flavored Beer Offering
Publicado: (2010)