Descripción
Publicado:Vol. 1, no. 1 (July 1936)-
Notas:Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Frecuencia de Publicación:Bimonthly 2008-
ISSN:1547-7185
0022-2429
0193-1806
0190-9509
Publicación relacionada:Formed by the union of: American marketing journal and: National marketing review.
Encontrar Ayuda:Vols. 1-10, July 1936-Apr. 1946, with v. 11 (issued as v. 11, no. 3, pt. 2); Vols. 26-30, Jan. 1962-Oct. 1966. 1 v. 28 cm.