Creating Content for Instagram: Digital Feminist Activism and the Politics of Class

This article explores some of the classed dynamics of doing digital feminist activism. Based on 30 qualitative in-depth interviews with feminist activists, who are based in Germany and the UK, the article examines the ways in which class background and class inequalities shape feminists’ experiences...

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Detalles Bibliográficos
Autor principal: Scharff, Christina
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2023
Materias:
Digital feminist activism
Instagram
social class
Feminismo digital
autoeducación
clase
sí mismo
Acceso en línea:https://revistas.unc.edu.ar/index.php/astrolabio/article/view/39411
Aporte de:
Astrolabio de Universidad Nacional de Córdoba
id I10-R348-article-39411
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spelling I10-R348-article-394112024-01-02T14:46:23Z Creating Content for Instagram: Digital Feminist Activism and the Politics of Class Creando contenidos para Instagram: activismo feminista digital y política de clase Scharff, Christina Digital feminist activism Instagram social class Feminismo digital Instagram autoeducación clase sí mismo This article explores some of the classed dynamics of doing digital feminist activism. Based on 30 qualitative in-depth interviews with feminist activists, who are based in Germany and the UK, the article examines the ways in which class background and class inequalities shape feminists’ experiences of being politically active on Instagram. Taking Instagram’s visual focus as a starting point for analysis, the article demonstrates the know-how and editorial skills required to produce visually appealing content. Access to this form of expertise is not equally available, however, and class background affects —though does not determine— who feels confident and at ease in producing visually engaging content. Shifting to a different set of knowledges, the second part of the article homes in on a widely shared sense amongst the activists that they had to know and say the “right” things when taking part in activism online. Self-education was deemed an important feature of doing digital feminist activism, and this article critically explores the classed, but also racialised politics of digital “learning cultures”, and the ways in which the apparent requirement “to know” may have exclusionary effects. El artículo explora algunas dinámicas de clase en la práctica del activismo digital feminista. Basado en 30 entrevistas en profundidad con activistas feministas que residen en Alemania y Reino Unido, examina las formas en las que el origen y las desigualdades de clase modulan las experiencias feministas de ser políticamente activas en Instagram. Tomando el marco visual de Instagram como punto de partida para el análisis, muestra los conocimientos técnicos y las habilidades editoriales requeridos para producir contenidos visualmente atractivos. Por otra parte, haciendo foco en otro conjunto de saberes, la segunda parte se centra en la sensación, ampliamente compartida entre los activistas, de que tienen que saber y decir las cosas “correctas” cuando participan en el activismo en línea. El ser autodidacta se consideró una característica importante en la práctica del activismo feminista digital, y este artículo explora críticamente la política clasista, pero también racializada, de las “culturas de aprendizaje” digitales, y las formas en que ese aparente requisito de “saber” puede tener efectos excluyentes. Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2023-07-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículos revisados por pares application/pdf text/html https://revistas.unc.edu.ar/index.php/astrolabio/article/view/39411 10.55441/1668.7515.n31.39411 Astrolabio; No. 31 (2023): Neoliberal post-feminism and feminist activisms in the current capitalist and pandemic conjuncture; 152-178 Astrolabio; Núm. 31 (2023): Julio - Diciembre: El posfeminismo neoliberal y los activismos feministas en la coyuntura capitalista y pandémica actual; 152-178 Astrolabio; n. 31 (2023): Pós-feminismo neoliberal e ativismos feministas na atual conjuntura capitalista e pandêmica; 152-178 1668-7515 10.55441/1668.7515.n31 spa https://revistas.unc.edu.ar/index.php/astrolabio/article/view/39411/42140 https://revistas.unc.edu.ar/index.php/astrolabio/article/view/39411/42141 Derechos de autor 2023 Christina Scharff https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-348
container_title_str Astrolabio
language Español
format Artículo revista
topic Digital feminist activism
Instagram
social class
Feminismo digital
Instagram
autoeducación
clase
sí mismo
spellingShingle Digital feminist activism
Instagram
social class
Feminismo digital
Instagram
autoeducación
clase
sí mismo
Scharff, Christina
Creating Content for Instagram: Digital Feminist Activism and the Politics of Class
topic_facet Digital feminist activism
Instagram
social class
Feminismo digital
Instagram
autoeducación
clase
sí mismo
author Scharff, Christina
author_facet Scharff, Christina
author_sort Scharff, Christina
title Creating Content for Instagram: Digital Feminist Activism and the Politics of Class
title_short Creating Content for Instagram: Digital Feminist Activism and the Politics of Class
title_full Creating Content for Instagram: Digital Feminist Activism and the Politics of Class
title_fullStr Creating Content for Instagram: Digital Feminist Activism and the Politics of Class
title_full_unstemmed Creating Content for Instagram: Digital Feminist Activism and the Politics of Class
title_sort creating content for instagram: digital feminist activism and the politics of class
description This article explores some of the classed dynamics of doing digital feminist activism. Based on 30 qualitative in-depth interviews with feminist activists, who are based in Germany and the UK, the article examines the ways in which class background and class inequalities shape feminists’ experiences of being politically active on Instagram. Taking Instagram’s visual focus as a starting point for analysis, the article demonstrates the know-how and editorial skills required to produce visually appealing content. Access to this form of expertise is not equally available, however, and class background affects —though does not determine— who feels confident and at ease in producing visually engaging content. Shifting to a different set of knowledges, the second part of the article homes in on a widely shared sense amongst the activists that they had to know and say the “right” things when taking part in activism online. Self-education was deemed an important feature of doing digital feminist activism, and this article critically explores the classed, but also racialised politics of digital “learning cultures”, and the ways in which the apparent requirement “to know” may have exclusionary effects.
publisher Centro de Investigaciones y Estudios sobre Cultura y Sociedad
publishDate 2023
url https://revistas.unc.edu.ar/index.php/astrolabio/article/view/39411
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first_indexed 2024-09-03T21:39:49Z
last_indexed 2024-09-03T21:39:49Z
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