Design exhibitions as an instrument of real estate speculation: the case of casa FOA
Between architecture, developers, and the land market, we observe a phenomenon that, historically, promoted urban development while accentuating inequalities. This phenomenon operates as a mechanism for expelling inhabitants from these "strategic zones", which are generally undervalued due...
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Facultad de Arquitectura, Urbanismo y Diseño
2025
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/pensu/article/view/42564 |
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I10-R371-article-425642025-06-18T17:52:47Z Design exhibitions as an instrument of real estate speculation: the case of casa FOA Las exposiciones de diseño como instrumento de la especulación inmobiliaria: el caso de Casa FOA Tebes, Lucas Federico temporary architectures Expulsions Real estate speculation Urbanism Casa FOA arquitecturas temporarias Urbanismo Casa FOA Expulsíon Especulación Inmobiliaria Between architecture, developers, and the land market, we observe a phenomenon that, historically, promoted urban development while accentuating inequalities. This phenomenon operates as a mechanism for expelling inhabitants from these "strategic zones", which are generally undervalued due to urban degradation-a result of urban and economic, and social policies. Design and the star architects, aligned with the interests of the developers, projected or restored an emblematic building in a degraded area, creating a "catalyst building" or model to attract investment and improve the surrounding area. Similarly, we note that design exhibitions replicate these dynamics by temporarily highlighting a degraded area of the city to promote real estate development there. The case of Casa FOA falls within this framework, supported by the sponsorship of various private or state developers. It acts as a dispositive that, leveraging the symbolic capital of its directors and using design as a tool, enables and promotes real estate speculation, ennobling and gentrifying an area, encouraging displacement and spatial segregation. To achieve this, the different headquarters are presented as "notable buildings", showcasing a fictitious recovery and heritage recognition, even though they will later be demolished to make way for the constructing of the " catalyst building". Entre la arquitectura, los desarrolladores y el mercado de suelos, observamos un fenómeno que, históricamente, promovió el desarrollo de la ciudad, al tiempo que acentuaba las desigualdades, operando como mecanismo de expulsión de los habitantes de estas “zonas estratégicas”, generalmente, subvaluadas por la degradación urbana, producto tanto de políticas urbanas como económicas y sociales. El diseño y los star architects, funcionales a los intereses de los desarrolladores, proyectaban o recuperaban un edificio emblemático en una zona degradada, conformando un “edificio catalizador” o modélico, para atraer inversiones y mejorar la zona aledaña al edificio. Asimismo, advertimos que, las exposiciones de diseño, reproducen estas mecánicas, visualizando temporalmente un punto degradado de la ciudad, para promover el desarrollo inmobiliario allí. El caso de Casa FOA se inscribe dentro de esta operativa, a través del patrocinio de distintas desarrolladoras privadas o del Estado. Actúa como un dispositivo que, a partir del capital simbólico de sus directores y utilizando el diseño como instrumento, habilita y promueve la especulación inmobiliaria ennobleciendo una zona e incentivando la expulsión y segregación espacial. Para ello, las diferentes sedes, se presentan como “edificios notables”, mostrando una ficticia recuperación y reconocimiento patrimonial, aunque, posteriormente, serán demolidos, y se construirá el “edificio catalizador”. Facultad de Arquitectura, Urbanismo y Diseño 2025-06-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.unc.edu.ar/index.php/pensu/article/view/42564 10.59047/2469.0724.v11.n14.42564 PENSUM; ##issue.vol## 11 ##issue.no## 14 (2025); 115-133 2469-0724 10.59047/2469.0724.v11.n14 spa https://revistas.unc.edu.ar/index.php/pensu/article/view/42564/49311 https://revistas.unc.edu.ar/index.php/pensu/article/view/42564/49374 Derechos de autor 2025 Lucas Federico Tebes https://creativecommons.org/licenses/by-sa/4.0 |
| institution |
Universidad Nacional de Córdoba |
| institution_str |
I-10 |
| repository_str |
R-371 |
| container_title_str |
PENSUM |
| language |
Español |
| format |
Artículo revista |
| topic |
temporary architectures Expulsions Real estate speculation Urbanism Casa FOA arquitecturas temporarias Urbanismo Casa FOA Expulsíon Especulación Inmobiliaria |
| spellingShingle |
temporary architectures Expulsions Real estate speculation Urbanism Casa FOA arquitecturas temporarias Urbanismo Casa FOA Expulsíon Especulación Inmobiliaria Tebes, Lucas Federico Design exhibitions as an instrument of real estate speculation: the case of casa FOA |
| topic_facet |
temporary architectures Expulsions Real estate speculation Urbanism Casa FOA arquitecturas temporarias Urbanismo Casa FOA Expulsíon Especulación Inmobiliaria |
| author |
Tebes, Lucas Federico |
| author_facet |
Tebes, Lucas Federico |
| author_sort |
Tebes, Lucas Federico |
| title |
Design exhibitions as an instrument of real estate speculation: the case of casa FOA |
| title_short |
Design exhibitions as an instrument of real estate speculation: the case of casa FOA |
| title_full |
Design exhibitions as an instrument of real estate speculation: the case of casa FOA |
| title_fullStr |
Design exhibitions as an instrument of real estate speculation: the case of casa FOA |
| title_full_unstemmed |
Design exhibitions as an instrument of real estate speculation: the case of casa FOA |
| title_sort |
design exhibitions as an instrument of real estate speculation: the case of casa foa |
| description |
Between architecture, developers, and the land market, we observe a phenomenon that, historically, promoted urban development while accentuating inequalities. This phenomenon operates as a mechanism for expelling inhabitants from these "strategic zones", which are generally undervalued due to urban degradation-a result of urban and economic, and social policies. Design and the star architects, aligned with the interests of the developers, projected or restored an emblematic building in a degraded area, creating a "catalyst building" or model to attract investment and improve the surrounding area.
Similarly, we note that design exhibitions replicate these dynamics by temporarily highlighting a degraded area of the city to promote real estate development there. The case of Casa FOA falls within this framework, supported by the sponsorship of various private or state developers. It acts as a dispositive that, leveraging the symbolic capital of its directors and using design as a tool, enables and promotes real estate speculation, ennobling and gentrifying an area, encouraging displacement and spatial segregation. To achieve this, the different headquarters are presented as "notable buildings", showcasing a fictitious recovery and heritage recognition, even though they will later be demolished to make way for the constructing of the " catalyst building". |
| publisher |
Facultad de Arquitectura, Urbanismo y Diseño |
| publishDate |
2025 |
| url |
https://revistas.unc.edu.ar/index.php/pensu/article/view/42564 |
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| first_indexed |
2025-08-10T05:57:21Z |
| last_indexed |
2025-08-10T05:57:21Z |
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