Creative tourism as a development strategy for rural towns

Creative tourism is positioned as an emerging strategy within the orange economy, capable of promoting sustainability and converting local cultural wealth into concrete development opportunities for communities, especially in rural contexts. In this sense, the objective of this paper is to criticall...

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Autores principales: Betancourt Ludeña, Karen Lisbeth, Bravo Jiménez, Arturo José
Formato: Artículo revista
Lenguaje:Español
Publicado: Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo 2025
Materias:
turismo creativo
ruralidad
planificación
experiencias
recursos culturales
creative tourism
rurality
planning
experiences
cultural resources
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9050
Aporte de:
Revista de Turismo e Identidad de Universidad Nacional de Cuyo
id I11-R84-article-9050
record_format ojs
spelling I11-R84-article-90502025-07-21T18:07:13Z Creative tourism as a development strategy for rural towns Turismo creativo como estrategia de desarrollo en localidades rurales Betancourt Ludeña, Karen Lisbeth Bravo Jiménez, Arturo José turismo creativo ruralidad planificación experiencias recursos culturales creative tourism rurality planning experiences cultural resources Creative tourism is positioned as an emerging strategy within the orange economy, capable of promoting sustainability and converting local cultural wealth into concrete development opportunities for communities, especially in rural contexts. In this sense, the objective of this paper is to critically analyze the potential of creative tourism to dynamize the socioeconomic growth of these localities, taking advantage of their territorial particularities and cultural identity. Through bibliographic research with a theoretical approach, we explore the dynamics of this tourism model and reflect on the key strategies for its integrated management. The findings highlight the importance of a community and collaborative vision, where local actors assume an active role in the design and execution of authentic experiences. It is concluded that creative tourism should be planned from the endogenous potential of territory as a way to rediscover sustainable alternatives for progress and respond to the growing demand of tourists seeking a meaningful cultural immersion. El turismo creativo se posiciona como una estrategia emergente dentro de la economía naranja, capaz de promover la sostenibilidad y convertir la riqueza cultural local en oportunidades concretas de desarrollo para las comunidades, especialmente en contextos rurales. En ese sentido, el objetivo de este trabajo es analizar críticamente el potencial del turismo creativo para dinamizar el crecimiento socioeconómico de estas localidades, aprovechando sus particularidades territoriales e identidad cultural. Mediante una investigación bibliográfica con enfoque teórico, se explora la dinámica de este modelo turístico y se reflexiona sobre las estrategias clave para su gestión integral. Los hallazgos destacan la importancia de una visión comunitaria y colaborativa, donde los actores locales asuman un rol activo en el diseño y ejecución de experiencias auténticas. Se concluye que el turismo creativo debe ser planificado desde el potencial endógeno del territorio como vía para redescubrir alternativas sostenibles de progreso y responder a la creciente demanda de turistas que buscan una inmersión cultural significativa. Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo 2025-07-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Article evaluated by two external evaluators Artículo evaluado por dos evaluadores externos application/pdf text/html https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9050 Revista Turismo e Identidad; Vol. 6 Núm. 1 (2025); 37-59 2718-8205 spa https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9050/7585 https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9050/7667 https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-84
container_title_str Revista de Turismo e Identidad
language Español
format Artículo revista
topic turismo creativo
ruralidad
planificación
experiencias
recursos culturales
creative tourism
rurality
planning
experiences
cultural resources
spellingShingle turismo creativo
ruralidad
planificación
experiencias
recursos culturales
creative tourism
rurality
planning
experiences
cultural resources
Betancourt Ludeña, Karen Lisbeth
Bravo Jiménez, Arturo José
Creative tourism as a development strategy for rural towns
topic_facet turismo creativo
ruralidad
planificación
experiencias
recursos culturales
creative tourism
rurality
planning
experiences
cultural resources
author Betancourt Ludeña, Karen Lisbeth
Bravo Jiménez, Arturo José
author_facet Betancourt Ludeña, Karen Lisbeth
Bravo Jiménez, Arturo José
author_sort Betancourt Ludeña, Karen Lisbeth
title Creative tourism as a development strategy for rural towns
title_short Creative tourism as a development strategy for rural towns
title_full Creative tourism as a development strategy for rural towns
title_fullStr Creative tourism as a development strategy for rural towns
title_full_unstemmed Creative tourism as a development strategy for rural towns
title_sort creative tourism as a development strategy for rural towns
description Creative tourism is positioned as an emerging strategy within the orange economy, capable of promoting sustainability and converting local cultural wealth into concrete development opportunities for communities, especially in rural contexts. In this sense, the objective of this paper is to critically analyze the potential of creative tourism to dynamize the socioeconomic growth of these localities, taking advantage of their territorial particularities and cultural identity. Through bibliographic research with a theoretical approach, we explore the dynamics of this tourism model and reflect on the key strategies for its integrated management. The findings highlight the importance of a community and collaborative vision, where local actors assume an active role in the design and execution of authentic experiences. It is concluded that creative tourism should be planned from the endogenous potential of territory as a way to rediscover sustainable alternatives for progress and respond to the growing demand of tourists seeking a meaningful cultural immersion.
publisher Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo
publishDate 2025
url https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9050
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first_indexed 2025-08-22T05:02:43Z
last_indexed 2025-08-22T05:02:43Z
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