Include the adversary. The flexibilization of identity in the discourse of Let’s Change
On December 10, 2015 Mauricio Macri assumes as President of the Argentina with 51% of the votes after winning in the presidential ballotage to the candidate Daniel Scioli of the “Frente para la Victoria”. The political space of “Cambiemos” articulated sectors coming of the Justicialist Party, Radica...
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Escuela de Antropología - FHyA
2020
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I15-R207-article-1122022-11-22T23:28:36Z Include the adversary. The flexibilization of identity in the discourse of Let’s Change Incluir al adversario. La flexibilización de la identidad en el discurso de Cambiemos Pérez Zamora, Emmanuel Discurso político Cambiemos Mauricio Macri Contradestinación inclusiva Political discourse Cambiemos Mauricio Macri Inclusive counterdestination On December 10, 2015 Mauricio Macri assumes as President of the Argentina with 51% of the votes after winning in the presidential ballotage to the candidate Daniel Scioli of the “Frente para la Victoria”. The political space of “Cambiemos” articulated sectors coming of the Justicialist Party, Radical Civic Union, CEO´s, ONG´s, UCeDe, among others, and shows up a Party of the new that trascended the left/right cleavage since it was interested in the problems of the ordinary argentinean people. The managment of Mauricio Macri propose a change with respect to government of Cristina Fernández de Kirchner (2007-2015) based on three phrases: Zero poverty/Fight drug trafficking/Uniting Argentines. In relation to the above, we address the possibility of easing the identity frontier offered by the use of inclusive counterdestination from an investigation around the analysis of political speeches in the official Facebook pages of Mauricio Macri and Daniel Scioli during the presidential ballotage period of 2015. To do this, we use the toolbox that offers us the articulation between the polyphonic-argumentative approach to political discourse and the political analysis of discourse. El 10 de diciembre del 2015 Mauricio Macri asume como Presidente de la Nación con el 51% de los votos luego de ganarle en el ballotage presidencial al candidato del “Frente para la Victoria” Daniel Scioli. El espacio político de “Cambiemos” articulaba sectores provenientes del Partido Justicialista, la Unión Cívica Radical, Empresas, ONG´s, UCeDe, entre otros, y se presentaba como un partido de lo nuevo que trascendía la distinción izquierda/derecha ya que se interesaba por los problemas de la gente común. La gestión de Mauricio Macri proponía un “cambio” con respecto al gobierno de Cristina Fernández de Kirchner (2007-2015) basado en tres sintagmas: Pobreza cero/Combatir al narcotráfico/Unir a los argentinos. En relación con lo anterior, abordamos la posibilidad de flexibilización de la frontera identitaria que brinda el empleo de la contradestinación inclusiva a partir de una investigación en torno del análisis de los discursos políticos en las páginas oficiales de Facebook de Mauricio Macri y de Daniel Scioli durante el período de ballotage presidencial del año 2015. Para ello, hacemos uso de la caja de herramientas que nos ofrece la articulación entre el enfoque polifónico-argumentativo del discurso político y el análisis político del discurso. Escuela de Antropología - FHyA 2020-04-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/112 10.35305/revistadeantropologia.v0iXXI.111 Revista de la Escuela de Antropología; Núm. XXVI (2020): enero-junio 2618-2998 1852-1576 spa https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/112/135 Derechos de autor 2020 Emmanuel Pérez Zamora https://creativecommons.org/licenses/by-nc-sa/4.0 |
institution |
Universidad Nacional de Rosario |
institution_str |
I-15 |
repository_str |
R-207 |
container_title_str |
Revista de la Escuela de Antropología |
language |
Español |
format |
Artículo revista |
topic |
Discurso político Cambiemos Mauricio Macri Contradestinación inclusiva Political discourse Cambiemos Mauricio Macri Inclusive counterdestination |
spellingShingle |
Discurso político Cambiemos Mauricio Macri Contradestinación inclusiva Political discourse Cambiemos Mauricio Macri Inclusive counterdestination Pérez Zamora, Emmanuel Include the adversary. The flexibilization of identity in the discourse of Let’s Change |
topic_facet |
Discurso político Cambiemos Mauricio Macri Contradestinación inclusiva Political discourse Cambiemos Mauricio Macri Inclusive counterdestination |
author |
Pérez Zamora, Emmanuel |
author_facet |
Pérez Zamora, Emmanuel |
author_sort |
Pérez Zamora, Emmanuel |
title |
Include the adversary. The flexibilization of identity in the discourse of Let’s Change |
title_short |
Include the adversary. The flexibilization of identity in the discourse of Let’s Change |
title_full |
Include the adversary. The flexibilization of identity in the discourse of Let’s Change |
title_fullStr |
Include the adversary. The flexibilization of identity in the discourse of Let’s Change |
title_full_unstemmed |
Include the adversary. The flexibilization of identity in the discourse of Let’s Change |
title_sort |
include the adversary. the flexibilization of identity in the discourse of let’s change |
description |
On December 10, 2015 Mauricio Macri assumes as President of the Argentina with 51% of the votes after winning in the presidential ballotage to the candidate Daniel Scioli of the “Frente para la Victoria”. The political space of “Cambiemos” articulated sectors coming of the Justicialist Party, Radical Civic Union, CEO´s, ONG´s, UCeDe, among others, and shows up a Party of the new that trascended the left/right cleavage since it was interested in the problems of the ordinary argentinean people. The managment of Mauricio Macri propose a change with respect to government of Cristina Fernández de Kirchner (2007-2015) based on three phrases: Zero poverty/Fight drug trafficking/Uniting Argentines. In relation to the above, we address the possibility of easing the identity frontier offered by the use of inclusive counterdestination from an investigation around the analysis of political speeches in the official Facebook pages of Mauricio Macri and Daniel Scioli during the presidential ballotage period of 2015. To do this, we use the toolbox that offers us the articulation between the polyphonic-argumentative approach to political discourse and the political analysis of discourse. |
publisher |
Escuela de Antropología - FHyA |
publishDate |
2020 |
url |
https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/112 |
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AT perezzamoraemmanuel includetheadversarytheflexibilizationofidentityinthediscourseofletschange AT perezzamoraemmanuel incluiraladversariolaflexibilizaciondelaidentidadeneldiscursodecambiemos |
first_indexed |
2023-05-11T18:46:34Z |
last_indexed |
2023-05-11T18:46:34Z |
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