Colombia digital radio and the challenge

In almost 100 years of Colombian radio has faced several technological and social movements that have led to reinvent itself and adapt to the situations of the time. Thus commercial radio, public and community interest facing the globalization of the world and the impact of ICT in the media making i...

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Detalles Bibliográficos
Autores principales: Universidad de Bogotá Jorge Tadeo Lozano y Universidad Autónoma de Barcelona, Barrios Rubio, Andrés
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2015
Materias:
Acceso en línea:http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/34367
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article34367oai
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Descripción
Sumario:In almost 100 years of Colombian radio has faced several technological and social movements that have led to reinvent itself and adapt to the situations of the time. Thus commercial radio, public and community interest facing the globalization of the world and the impact of ICT in the media making its way to prominence of the listeners and the convergence of media and platforms in a market that through trial and error is the business strategy of passing the various terrestrial broadcast and playback devices that are available in the market waves. Through this quantitative study, which uses monitoring media releases and digital platforms, and qualitative approaches to environmental actors, the state of the Colombian radio is evident in the digital challenge.