THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)
This written work seeks to establish the principal characteristics of the developmental process in the American and European advertising agencies, during the XIX century and the first half of the XX century. Taking as based an international context for the Cost Rican printed advertising studies in t...
Guardado en:
| Autor principal: | Mora Carvajal, Virginia |
|---|---|
| Formato: | Artículo publishedVersion |
| Lenguaje: | Español |
| Publicado: |
Editorial de la Universidad de Costa Rica
2013
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| Materias: | |
| Acceso en línea: | http://revistas.ucr.ac.cr/index.php/reflexiones/article/view/8835 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cr/cr-004&d=article8835oai |
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