Performance of Competitive Management in Agroindustries: a Study of Dairy Cases from La Pampa
The aim of this work is to evaluate the factors that enhance or condition the competitiveness of the first transformation dairy agro-industrial complex in the province of La Pampa. The complex is made up of a totalof 21 authorized agro-industries, of which 14 were interviewed. From the analysis of t...
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| Autores principales: | , , , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Ediciones UNL
2021
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| Materias: | |
| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/10540 |
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| Sumario: | The aim of this work is to evaluate the factors that enhance or condition the competitiveness of the first transformation dairy agro-industrial complex in the province of La Pampa. The complex is made up of a totalof 21 authorized agro-industries, of which 14 were interviewed. From the analysis of the background and the theoretical framework, 9 axes and 67 indicators were identified to measure competitive performance. Basedon these indicators, the behaviour of these factors at the agro-industrial level and then at the dairy complex level (14 organizations) is analyzed. With these results, the competitive performance index of the Pampeanagro-industrial complex is determined: it represents low competitiveness. The strengths of the agroindustrial complex include strategic and productive economic management, and its weaknesses are related to environmental and commercial management. Taking into account the competitiveness axes, the agroindustries were grouped into four different conglomerates, according to their performance in the competitive axes. The agroindustries that make up the four clusters are related according to the positivity or negativity of their competitive indices. The factors that enhance competitiveness are customer satisfaction, knowhow, financing with own capital, image, price, preparation and training of personnel and process innovation; while those that restrict competitiveness are customer satisfaction, waste disposal, payment plans and moratoriums and supply of inputs. The proposed methodology allows to measure and evaluate different edges of the competitiveness of each case and of the agro-industrial complex in general. |
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