From Ecological Marketing to Greenwashing: a Look at Colombian and International Commercial Scenarios

The approach to the current trends in ecological marketing must be a priority for the strategic direction of 21st century organizations, especially with the high degree of responsibility that companies should demonstrate in their commercial and operative activities for the benefit of the environment...

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Detalles Bibliográficos
Autores principales: López-Rodriguez, Campo Elías, Arévalo, Luz Adriana
Formato: Artículo revista
Lenguaje:Español
Publicado: Ediciones UNL 2019
Materias:
Ecological marketing
Greenwashing
Responsible consumption
Sustainable markets
Marketing ecológico
Consumo responsable
Mercados sostenibles
Acceso en línea:https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8732
Aporte de:
Biblioteca Virtual - Publicaciones (UNL) de Universidad Nacional del Litoral

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