Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina

This study analysed consumers' expected preference toward local honey with different colour and texture. We analysed the impact of the sensory experience on consumers' expectation and their willingness to pay for the honey products. We carried out two Non-Hypothetical Discrete Choice Exper...

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Detalles Bibliográficos
Autores principales: Kallas, Z., Alba, M. F., Casellas, Karina, Berges, Miriam, De Greef, G., Gil, J. M.
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2017
Materias:
Miel
Preferencias del Consumidor
Modelo de Elección Discreta
Acceso en línea:http://nulan.mdp.edu.ar/2849/
http://nulan.mdp.edu.ar/2849/1/kallas-etal-2017.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)
id I29-R1352849
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Miel
Preferencias del Consumidor
Modelo de Elección Discreta
spellingShingle Miel
Preferencias del Consumidor
Modelo de Elección Discreta
Kallas, Z.
Alba, M. F.
Casellas, Karina
Berges, Miriam
De Greef, G.
Gil, J. M.
Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
description This study analysed consumers' expected preference toward local honey with different colour and texture. We analysed the impact of the sensory experience on consumers' expectation and their willingness to pay for the honey products. We carried out two Non-Hypothetical Discrete Choice Experiments (DCE) by creating a real shopping scenario before and after the hedonic sensory test for a sample of 145 consumers from Mar del Plata, Argentina. Data used in this analysis were obtained from questionnaires completed in a controlled environment and estimated using the random parameters Logit model (MIXL). Results showed both high preference and acceptance for local honey with solid texture and light colour and also revealed a high rejection for dark honeys. Consumers also declared their willingness to pay a premium for their most preferred honey type if it is produced from local place. The sensory experience has had impact on expectation. Consumers were not willing to compromise their perceived quality and their eating experience with other descriptors of the honey product.
format Documento de conferencia
Documento de conferencia
acceptedVersion
author Kallas, Z.
Alba, M. F.
Casellas, Karina
Berges, Miriam
De Greef, G.
Gil, J. M.
author_facet Kallas, Z.
Alba, M. F.
Casellas, Karina
Berges, Miriam
De Greef, G.
Gil, J. M.
author_sort Kallas, Z.
title Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_short Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_full Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_fullStr Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_full_unstemmed Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_sort impact of the sensory experience on consumers' preference toward the origin of honey: a case study in mar del plata, argentina
publishDate 2017
url http://nulan.mdp.edu.ar/2849/
http://nulan.mdp.edu.ar/2849/1/kallas-etal-2017.pdf
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