Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina

This study analysed consumers' expected preference toward local honey with different colour and texture. We analysed the impact of the sensory experience on consumers' expectation and their willingness to pay for the honey products. We carried out two Non-Hypothetical Discrete Choice Exper...

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Autores principales: Kallas, Z., Alba, M. F., Casellas, Karina, Berges, Miriam, De Greef, G., Gil, J. M.
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2017
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Acceso en línea:http://nulan.mdp.edu.ar/2849/
http://nulan.mdp.edu.ar/2849/1/kallas-etal-2017.pdf
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