Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work

The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is exp...

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Detalles Bibliográficos
Autor principal: Zanfrillo, Alicia Inés
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2018
Materias:
Internet
Difusión de Innovaciones
Cooperativas
Acceso en línea:http://nulan.mdp.edu.ar/3021/
http://nulan.mdp.edu.ar/3021/1/zanfrillo-2018.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)

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