Metaphors MBA students live by @organizations
Introducción: "We are used to say that we teach MBA students to improve their decision making skills So, think about this second quotation, for a moment. Professor George Lakoff, from University of Berkeley, is the creator of cognitive linguistics, He says that for being truly rational,…. we ne...
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| Formato: | Documento de conferencia |
| Lenguaje: | Español |
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Association of MBAs
2020
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| Acceso en línea: | https://repositorio.uca.edu.ar/handle/123456789/10313 |
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| Sumario: | Introducción: "We are used to say that we teach MBA students to improve their decision making skills So, think about this second quotation, for a moment. Professor George Lakoff, from University of Berkeley, is the creator of cognitive linguistics, He says that for being truly rational,…. we need to go against cognitive slavery… And what is this about? /.../ But now Let’s reveal some metaphors that I have inferred as meaningful and characteristics to the MBA Student`s mindset May be, these metaphors are enslaving our students in their decision making skills..." |
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