Bianchi, E. C., Gracia Daponte, G., & Canziani, C. (2020). Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: Knowledge, acceptance and appreciation at the time of purchase. Universidad del Pacífico. Facultad de Ciencias Empresariales.
Cita Chicago Style (17a ed.)Bianchi, Enrique Carlos, Gaspar Gracia Daponte, y Cristian Canziani. Consumer Perceptions of B Corporations, Purpose-driven Brands and Cause-related Marketing Campaigns: Knowledge, Acceptance and Appreciation at the Time of Purchase. Universidad del Pacífico. Facultad de Ciencias Empresariales, 2020.
Cita MLA (8a ed.)Bianchi, Enrique Carlos, et al. Consumer Perceptions of B Corporations, Purpose-driven Brands and Cause-related Marketing Campaigns: Knowledge, Acceptance and Appreciation at the Time of Purchase. Universidad del Pacífico. Facultad de Ciencias Empresariales, 2020.