A Spot that Will Not Let You Down: A Semiotic Analysis of the “Campagnola Year” Campaign in Argentina
Advertisement represents a social discourse that not only forms part of trading communication, but also has an impact on the way in which the social world is understood. This semiotic study based on the La Campagnola brand campaign "Campagnola Year" launched by the time of the beginning of...
Guardado en:
| Autor principal: | Quintana Pujalte, Leticia |
|---|---|
| Formato: | Artículo revista |
| Lenguaje: | Español |
| Publicado: |
Universidad Nacional del Nordeste. Facultad de Humanidades
2024
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| Materias: | |
| Acceso en línea: | https://revistas.unne.edu.ar/index.php/nea/article/view/7583 |
| Aporte de: |
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