Old and new storytelling in libertarian “culture battle”

The “cultural battle” libertarians are headingtobuildpoliticalpartysubjectivitiesdemandsreachingtwokindsofaudiences: ontheonehand, thoseintendedtobecomepolitical cadre and, ontheotherhand, majoritariangroupsto be persuaded in electoral campaigns. Amongthe discursive strategiesdeployedforbothaudience...

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Autor principal: Narvaja de Arnoux, Elvira
Formato: Artículo revista
Lenguaje:Español
Publicado: Universidad Nacional del Nordeste. Facultad de Humanidades 2025
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Acceso en línea:https://revistas.unne.edu.ar/index.php/nea/article/view/8412
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Sumario:The “cultural battle” libertarians are headingtobuildpoliticalpartysubjectivitiesdemandsreachingtwokindsofaudiences: ontheonehand, thoseintendedtobecomepolitical cadre and, ontheotherhand, majoritariangroupsto be persuaded in electoral campaigns. Amongthe discursive strategiesdeployedforbothaudiences, werecognizesketchedorexpandedstorytelling. Regardingtheformer, narrative discoursesmainly derive fromreligiousfields and are embedded in theclassicalformatofexemplary tales; conversely, thelattercalls up entertainmentgenres and activatesschema and memoriesassociatedtothem and tospectacularizedpolitics. In thisarticle, weanalysesome “parashá” orstoriesfrom Torá invokedby Javier Milei and weconnectthemtoprinciples he enunciatesaboutpoliticalpractice and the “cultural battle” in thesense Fundación Faro (Argentinianlibertarianthinktank) promotes. Furthermore, wefocusevarioussemioticexpressions in whichpoliticalaspects asume mass culture forms and modalities, thusencouragingorformmattingeasily comprehensible tales. Weendthislastsectionofthearticleanalysing a simileassociatedtodifferentlegendsaccordingtodiscoursecircumstances; theoutcomingicontextsrevealcontinuities and disruptionswhichenableustospeculatelibertariantrajectoryfromirruptionwithmilitantbelicismtodisciplinarymottoimposedwhenconformingtheirparty.