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|a MacCarthy, E. Jerome
|9 14748
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|a Comercialización :
|b un enfoque gerencial /
|c E.Jerome McCarthty
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| 250 |
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|a 4a. ed..
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|a Buenos Aires :
|b El Ateneo,
|c 1974
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|a xii, 704 p. -- (Biblioteca de ciencias económicas)
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|a administracion de mercado
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