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190227s2016 mx |||||r|||||||| ||spa d |
| 040 |
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|a AR-RfUN
|b spa
|c AR-RfUN
|e rda
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| 020 |
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|a 9786073237000
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| 041 |
|
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|a spa
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| 100 |
1 |
|
|a Kotler, Philip
|e autor
|9 1402
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| 245 |
1 |
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|a Dirección de marketing /
|c Philip Kotler, Kevin Lane Keller.
|
| 250 |
|
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|a 15a ed.
|
| 260 |
|
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|a México :
|b Pearson,
|c 2016.
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| 300 |
|
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|a xxii, 692 p. :
|b ils., fots. gráfs., cuadrs.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 505 |
0 |
|
|a Comprensión del marketing
|
| 505 |
0 |
|
|a Identificación de las oportunidades del mercado
|
| 505 |
0 |
|
|a Conexión con los clientes
|
| 505 |
0 |
|
|a Creación de marcas fuertes
|
| 505 |
0 |
|
|a Creación de valor
|
| 505 |
0 |
|
|a Entrega de valor
|
| 505 |
0 |
|
|a Comunicación de valor
|
| 505 |
0 |
|
|a Administración de un marketing responsable para el éxito a largo plazo.
|
| 650 |
1 |
4 |
|a administracion de empresas
|9 119
|
| 650 |
1 |
7 |
|2 spines
|a mercado
|9 190
|
| 650 |
1 |
4 |
|a comunicacion
|9 141
|
| 650 |
1 |
7 |
|2 spines
|a publicidad
|9 563
|
| 650 |
1 |
7 |
|2 spines
|a investigacion de mercados
|9 1404
|
| 650 |
1 |
7 |
|2 spines
|a nuevos productos
|9 1405
|
| 650 |
1 |
7 |
|2 spines
|a comercio internacional
|9 880
|
| 650 |
1 |
7 |
|a marketing
|2 unescot
|9 928
|
| 650 |
1 |
4 |
|a distribucion
|9 1406
|
| 650 |
1 |
7 |
|2 spines
|a planificación estratégica
|9 572
|
| 650 |
1 |
7 |
|2 spines
|a ventas
|9 1407
|
| 650 |
1 |
7 |
|2 spines
|a creatividad
|9 510
|
| 650 |
1 |
4 |
|a competitividad
|9 745
|
| 650 |
1 |
4 |
|a competencia
|9 874
|
| 650 |
1 |
7 |
|2 spines
|a precios
|9 875
|
| 650 |
1 |
7 |
|2 spines
|a productos
|9 1408
|
| 692 |
|
|
|a AGI
|
| 692 |
|
|
|a AGRO
|
| 692 |
|
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|a BIO
|
| 692 |
|
|
|a CE
|
| 692 |
|
|
|a DATA
|
| 692 |
|
|
|a DI
|
| 692 |
|
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|a EDU
|
| 692 |
|
|
|a GT
|
| 692 |
|
|
|a IA
|
| 692 |
|
|
|a IC
|
| 692 |
|
|
|a MAD
|
| 692 |
|
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|a MBA
|
| 692 |
|
|
|a MEC
|
| 692 |
|
|
|a RRTT
|
| 692 |
|
|
|a UNI
|
| 692 |
|
|
|a VJ
|
| 700 |
1 |
|
|a Keller, Kevin Lane
|e autor
|9 1978
|
| 942 |
|
|
|2 ddc
|
| 962 |
|
|
|a info:eu-repo/semantics/book
|a info:ar-repo/semantics/libro
|b info:eu-repo/semantics/publishedVersion
|
| 999 |
|
|
|c 860
|d 860
|