|
|
|
|
| LEADER |
00959nam a22002775a 4500 |
| 001 |
2246 |
| 003 |
AR-SjUIP |
| 005 |
20230829164540.0 |
| 008 |
190222t2016 |||a 00 0 spa d |
| 040 |
|
|
|a AR-SjUIP
|c AR-SjUIP
|
| 900 |
|
|
|a Proyecto Huarpe
|b 6699
|c 2043
|d Adriana Griselda MARINATTO
|
| 020 |
|
|
|a 9786073237000
|
| 245 |
1 |
0 |
|a Dirección de marketing /
|c Philip Kotler, Kevin Lane Keller ; tr. Leticia Esther Pineda Ayala, Lourdes Amador Araujo ; rev. téc. Javier Cervantes González.
|
| 250 |
|
|
|a 15a. ed.
|
| 260 |
|
|
|a México :
|b Pearson,
|c 2016.
|
| 080 |
|
|
|a 658
|2 UNE 50001:2015
|
| 650 |
|
7 |
|a PLANIFICACION ESTRATEGICA
|9 38191
|
| 650 |
|
7 |
|a ESTRATEGIAS DE DESARROLLO
|9 53874
|
| 650 |
|
7 |
|a MERCADO
|9 210484
|
| 100 |
1 |
|
|a Kotler, Philip
|9 18452
|
| 700 |
1 |
|
|a Keller, Kevin Lane
|9 56537
|
| 300 |
|
|
|a xxii, 692, [118] p. :
|b il. ;
|c 27 cm.
|
| 504 |
|
|
|
| 500 |
|
|
|a Título original: Marketing management.
|
| 942 |
|
|
|2 udc
|c LIB
|
| 999 |
|
|
|c 152959
|d 152959
|