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|a 8476155654
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| 245 |
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|a Maximarketing /
|c Stan Rapp y Thomas L. Collins ; traducción Roberto Haas Garcia ; adaptación Isabel Armada Diez de Rivera.
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| 250 |
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|a Ed. rev.
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| 260 |
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|a Madrid;
|a Buenos Aires :
|b McGraw-Hill,
|c 1992
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| 082 |
0 |
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|a 658.8
|2 18 EN
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| 650 |
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7 |
|a MERCADO
|2 LEMB.1
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| 650 |
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7 |
|a PUBLICIDAD
|2 LEMB.1
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| 100 |
1 |
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|a Rapp, Stan.
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| 700 |
1 |
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|a Collins, Thomas L..
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| 490 |
0 |
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|a Serie McGraw-Hill de Management
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| 830 |
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0 |
|a Serie McGraw-Hill de Management
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| 300 |
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|a xiv, 306 p.
|c 24 cm.
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| 534 |
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|a Maximarketing : The new direction in advertising, promotion and marketing strategies
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| 040 |
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|c AR-RiUNS
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| 942 |
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|c LIBRO
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| 999 |
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|c 2668
|d 2668
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